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The gap in B2B marketing that nobody owns
Drawing on 35 years in marketing, Sarah argues there's a gap in B2B marketing that nobody quite owns. Buyers no longer work through a methodical long-list, they're increasingly handed a shortlist by an AI-generated answer, an algorithm-curated feed or a trusted peer recommendation, and being good at what you do is no longer enough to be visible.
AI in marketing: separating hype from useful
Beth's latest piece at KISS cuts through the noise around "AI imposter syndrome," addressing that nagging feeling that everyone else has AI figured out while you're still working out which tool does what.
Why curiosity beats experience
After 30 years in the industry, KISS's Jane argues that experience is worth less than staying curious. The piece draws on a recent PROI Global Summit session that left her, by her own account, humbled by how much she still had to learn.
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The international Centre for Happiness: Professional Services
• Strategic consultancy & oversight
• Programme management
• Cross-sector collaboration
• Employment law through specialist partners
• Commercial law through specialist partners
• Charity law through specialist partners
The International Centre for Happiness: Digital Inclusion & Technology
• Digital inclusion strategies
• Accessible technology consultancy
• Technology redistribution programmes
• Inclusive design for neurodivergent and cognitively diverse communities
The International Centre for Happiness: Education & Prevention
• Loneliness prevention programmes for schools, colleges and universities
• Education and training for children, young people and educators
• Workplace loneliness prevention and inclusion strategies
The international Centre for Happiness: Executive Leadership
• Executive mentoring
• Leadership reflection
• Chief Executive support
• Senior management development
• Organisational resilience
The International Centre for Happiness: Research & Impact
• Research and evidence reviews
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Cambridge Forum announces finalists for Pitch My Idea: AI and Health
Cambridge, UK – 4th August 2026 – Cambridge Forum has announced the seven companies selected to present to the audience at Pitch My Idea, a showcase of a high-calibre group of high growth potential companies with ambitious solutions across AI, health and technology.
The International Centre for Happiness: Business & Organisational Development and oversight

• ESG and CSR strategy and implementation
The skills gap in life sciences has not disappeared - what used to close it is changing
The UK's new Life Sciences Jobs Plan sets out how the sector can build the workforce it needs. It also points to something the Plan doesn't quite name: the informal ways professional judgement used to form on the job are changing shape.
DNA Script and leading healthcare solutions provider awarded up to $26M by ARPA-H to advance cell-free DNA bioproduction
FLASH program, in collaboration with GE HealthCare, to support development of faster, distributed DNA manufacturing for next-generation therapies
Cambridge Index advances 0.6%
The Cambridge Index advanced 163.2 points or 0.6% to close at 27,924.7, as five out of the top ten index heavyweights posted weekly gains in their share price.
The value of coaching after an autism, ADHD or AuDHD diagnosis
When you have lived your life for 20, 30, 40 years (or longer) and then receive an autism, ADHD or AuDHD diagnosis, it can feel as though everything suddenly starts to make sense.
Roshan Khanal joins Salus Wellness
We are very pleased to announce that Roshan Khanal has joined Salus Wellness this month.
Cambridge Science Centre further strengthens its Board to support ambitious five-year growth strategy
Cambridge Science Centre (CSC) has announced the appointment of Mike Rigby and Richard Edge to its Board of Trustees, further strengthening the Charity's governance and strategic leadership as it delivers its ambitious
Anthias Consulting are giving away a £100 voucher or money off your next course this August
Anthias Consulting giving you the chance to win £100 this August, either as vouchers or money off your next Anthias course!
Life expectancy & pension planning - Will your retirement income last?
The Office for National Statistics (ONS) has thought again about our life expectancy calculations.
Allia Impact announces leadership transition as Martin Clark steps down after 30 years; Umesh Kumar named CEO
Leadership change marks continuity of mission as Allia Impact continues to champion the UKs mission-led founders
One in six people worldwide has a disability – Cambridge charity calls on public to help build a more inclusive world this August
Cambridge disability charity CBM UK launches its 'Inclusion Matters' campaign with a free guide to help people take simple steps towards greater accessibility.
Oxford’s West End a new frontier of homegrown science, says Science Minister Vallance
Oxford’s West End is emerging as a new frontier of British science and technology, the Minister for Science, Research and Innovation said on Thursday, lending support to a £600 million vision that will see the emergence of a new urban district providing critical infrastructure for UK innovation.
How AI is transforming healthcare
Cambridge Network chose the Press to host a life science fireside chat about AI in healthcare with two excellent speakers.
Abbey People invites families to explore science, robots and codebreaking at free summer event
Ever wanted to step into the shoes of a scientist, crack secret codes, or see a 3D printed bear skeleton up close? This summer, Abbey People is inviting families to a free day of discovery packed with hands-on science, technology and curiosity-led fun.
Finalists announced for Cambridge Tech Week 2026 Pitching Competition
Five of the UK’s most innovative startups have been selected to compete in the live Cambridge Tech Week Pitching Competition this September.