Knowledge Intensive Services
What clients want from agencies in 2026
Sarah Reakes, of Kiss Communications shares...Recently I moderated a refreshingly frank panel with four clients about what they're looking for from agencies as we head into 2026. One insightfully reframed the challenges we're all facing as "the new climate" rather than a perfect storm –...
Why most transformations fail - and how leaders can get them right
Business transformation has become the new normal. Driven by AI disruption, geopolitical instability, climate urgency, and shifting workforce expectations, organisations can no longer treat change as a one-off event. Yet the PROI Transformation Readiness Index 2025 delivers a sobering i...
Working motherhood: embracing digital flexibility
Jane Kroese, of KISS Communications shares...When my (now adult) children were small, working from home was completely unrealistic – the internet was still in its 'adolescent' phase, and flexible working policies were non-existent. Since then, we've witnessed seismic shifts in working p...
Are you leaking your data by using AI?
Are you leaking private data through public AI? Here are 6 ways to prevent it.
Evaluating and optimising your top-of-the-funnel in Life Sciences marketing
A strategic guide to making top-of-the-funnel marketing work harder for Life Sciences brands in crowded, competitive markets. ...
Turning your Life Sciences leads into long-term commercial value
Learn how aligning content, channels and automation through lead mapping can unlock better performance across the funnel. ...
Building buyer personas that genuinely resonate with scientist buyers
Learn how stronger buyer personas can sharpen Life Sciences marketing strategy and access a free, ready-to-use template. ...
AI, budgets and burnout: how Life Sciences marketing teams can move forward with confidence
A strategic, leadership-level view of how Life Sciences marketing teams can stay effective and sustainable in an era of AI and shrinking budgets. ...
Amplifying impact in Life Sciences marketing through derivative content
For Life Sciences marketers looking to make content budgets work harder, this article explains how to extend value far beyond one big asset. ...
Why a content audit is one of the most valuable exercises Life Sciences marketing teams overlook
A practical, leadership-level view of how content audits help Life Sciences teams regain clarity, reduce waste and drive stronger commercial impact. ...