Knowledge Intensive Services
Ely & Cambridge businesses urged to prepare for growing supply chain disruption
Dr Peter Dawe is taking action by setting up the Gulf Genesis group to help Ely and Cambridge businesses take the urgent steps to prepare for increasing disruption to global supply chains following the ongoing conflict involving the United States and Iran. Gulf Genesis starts with it's...
Cambridge Wide Open Week 2026 announces top-tier keynotes & participating ventures for new expanded format
Cambridge Wide Open Week 2026 has unveiled further details of its highly anticipated June 11–19 event as the life sciences festival expands across the UK’s innovation “Golden Triangle” for the very first time. ...
Relying on Windows 10 extended support? Time to upgrade
Are you still running Windows 10 because “it’s fine for now”?We hear that a lot.To be fair, if you signed up for Extended Security Updates (ESU) programme, Windows 10 probably does still feel fine. It turns on. It works. It gets security updates. No drama.That feeling of safety is tempo...
How science companies become the first brand buyers think of
Many science and Life Sciences and Biotech companies market themselves through product features and technical capabilities, but the problem is that buyers rarely remember companies because of their technical specifications alone. Companies that clearly associate themselves with a partic...
Why many B2B content strategies stop delivering results
Most B2B companies produce content consistently, but fewer step back and assess whether that content is actually helping the business grow.Over time, content libraries often become fragmented: outdated articles remain live, messaging changes between channels, and new content is created ...
Why omnichannel lead strategies matter in complex B2B markets
Many B2B companies operate across multiple marketing channels, yet prospects often experience those channels as disconnected.A prospect may discover a company through LinkedIn, attend a webinar weeks later, download a technical guide, and only engage with sales months after that. When t...
Why Life Sciences and Biotech companies lose pipeline momentum at the bottom of the funnel
Many Life Sciences and Biotech companies invest heavily in awareness, content, and lead generation, yet still struggle to convert opportunities consistently at the final stage - the so called 'bottom of the funnel'.In our experience, the issue is often not lead volume but friction at th...
Why the middle of the funnel is where most Life Science and Biotech growth stalls
Many B2B organisations focus heavily on generating leads and closing deals, but the middle of the funnel is often where growth actually stalls.This stage is where prospects move from initial interest into active evaluation. In sectors such as Life Sciences, buying decisions are rarely i...
Global digital learning specialist Capytech UK announces Cambridge expansion
Capytech UK Ltd, an established digital learning consultancy with a 13-year international track record, has officially launched its UK operations with a new regional base in Cambridge. ...
From Intercepted Missiles to the Silicon Fen: Why I’m Bringing Capytech Home to Cambridge
Every business growth story has a turning point. Mine was standing in my garden in Dubai, watching air defence systems intercept missiles directly above my family's villa.After 13 years of living in the UAE and building a digital learning enterprise from the ground up, that moment broug...