MedTech
Where does AI leave content marketing?
This article doesn’t claim AI will replace marketers- it’s about how AI’s power to answer questions still depends on the uniquely human ability to ask the right ones, reinforcing the vital role of human curiosity and creativity, and longevity of content marketing as a skill and a profes...
A scientist's view: Why marketing matters for science
A scientist and our Advisory Board Member Farah Aladin-Foster, shares why marketing is crucial for extending the reach of your research beyond academic journals and making a bigger impact in the science and tech community. ...
Stop leaving money on the table: A guide to managing your leads better
Discover how smart lead management can double conversions and transform missed opportunities into revenue for science marketers. ...
Overcoming challenges in Pulmonary Hypertension
Pulmonary hypertension (PH) is a rare, progressive, debilitating condition characterised by elevated pulmonary artery pressure [1]. This elevated pressure over time causes the walls of the pulmonary artery to become thick and stiffened, and can lead to symptoms including shortness of br...
Attribution modelling: A practical guide for science and tech marketers
A guide to attribution modelling, how to select the right model for you, and what you need to know about marketing systems that are critical to helping you connect every marketing touchpoint to real ROI and make smarter, data-driven decisions. ...
How to prove the ROI of your content marketing in science and tech
Avoid another awkward boardroom moment where the marketing ROI question leaves you fumbling- this article shows you how to prove your content’s impact with clarity and confidence. ...
How to build a content strategy that works: A guide for science and tech marketers
It’s not enough to have great content for science and tech marketers - you need a strategy that aligns with your commercial goals and drives real ROI. So how do you build one? ...
AI-driven multiomics in health: our 2025 roundtable insights
We recently convened a multidisciplinary group of health clinicians, researchers, academics, policy makers and industry professionals to find out where they are using - or expect to use -AI-driven multiomics, and where barriers to uptake lie. ...
From Risk to Resilience: Executive Solutions for a Stronger Cyber Strategy
Hosted by Intergence, in partnership with Sophos, a global cybersecurity leader, and Mills and Reeve, legal experts, we invite you to join us for a half-day executive event at Sophos Headquarters in Abingdon on July 3rd that brings together senior leaders and managers to explore how to ...
Tech For Good: Allia Showcase at Cambridge Wide Open Day
As part of Cambridge Wide Open Day, Allia Future Business Centre is opening its doors to showcase the impactful work of our resident SciTech organisations, all committed to leveraging technology for positive social or environmental change. ...