Crafting Compelling Content for Marketers


During this practical workshop for social content producers, bloggers and marketing writers you’ll learn how to generate quality content that achieves specific marketing goals. You’ll learn powerful research and creativity techniques, as well as the skills to ensure audience engagement.

Dates Wednesday, February 5, 2020 - Download as vCalendar
Event Times: 09:30 to 17:00
Venue St Pancras, London
Contact Name Neil Baxter
Email neil@wordcraftacademy.com
Contact Phone 0845 2260624
Website Event website

Event details:

Course outline

In today’s crowded digital spaces, it’s increasingly difficult to cut through the noise. Successful marketers need to produce a stream of insightful, interesting and shareable content that builds engagement, develops brand awareness, and drives traffic and sales.

As a content writer, you need to come up with fresh angles around a similar theme. You need to take part in conversations and be responsive to your audience’s needs and tastes. And you need to be able to do this efficiently and reliably, because the demand for new content never stops.

This course has been developed to help you generate top quality content that’s designed to achieve specific marketing goals. It focuses on how to come up with ideas, create an effective planning process, write powerfully and coordinate your content.

You'll learn:

• What great content should achieve

• How to create engaging, conversational content

• How to plan

• How to create an effective writing process

• 5 key elements of great content

• How to develop content writing skills

• Where to get ideas from

• Important considerations when you’re repurposing

• Editing and proof-reading tips

• How and why to use storytelling in content

• Ideas for distributing content


The course takes place at St Pancras, London and costs £495+VAT for the first delegate, with discounts for multiple bookings.

You can find full details and registration details on our website.

We are a boutique learning consultancy specialising in designing and delivering tailored people-focused training in leadership, communication and workplace wellbeing.

We work extensively in and around Cambridge as well as across the UK and in Europe and the US, with clients across the scientific, private and public sectors. Popular programmes include:

Leadership and management training for scientists
Management development
Disagreement skills
Wellbeing training
Mental health awareness
Workplace communication skills
Handing difficult conversations

… and much more.