Course outline
In today’s crowded digital spaces, it’s increasingly difficult to cut through the noise. Successful marketers need to produce a stream of insightful, interesting and shareable content that builds engagement, develops brand awareness, and drives traffic and sales.
As a content writer, you need to come up with fresh angles around a similar theme. You need to take part in conversations and be responsive to your audience’s needs and tastes. And you need to be able to do this efficiently and reliably, because the demand for new content never stops.
This course has been developed to help you generate top quality content that’s designed to achieve specific marketing goals. It focuses on how to come up with ideas, create an effective planning process, write powerfully and coordinate your content.
You'll learn:
• What great content should achieve
• How to create engaging, conversational content
• How to plan
• How to create an effective writing process
• 5 key elements of great content
• How to develop content writing skills
• Where to get ideas from
• Important considerations when you’re repurposing
• Editing and proof-reading tips
• How and why to use storytelling in content
• Ideas for distributing content
The course takes place at St Pancras, London and costs £495+VAT for the first delegate, with discounts for multiple bookings.
You can find full details and registration details on our website.
