Key Steps to Internationalising your Website

Websites are integral to any marketing strategy. When looking to increase export revenue a well-constructed and internationalised site is fundamental to build relationships with both potential clients and online search engines. But when looking to internationalise your company’s website, where do you start?

Dates Wednesday, February 12, 2020 - Download as vCalendar
Venue Online
Website Event website

Event details:

The Department for International Trade in the East of England have joined with Claire Snowdon from I-CAN Global, to examine the steps which need to be taken to improve communications with both existing and potential global clients. Your company’s website is the gateway to your business, allowing your company to increase their international visibility, attract new leads and customers as well as facilitate consumer research into your products or services.

Topics which will be covered include:
• 3 key principles for online marketing
• 3 step international web strategy
• International website content
• International SEO and Ranking Factors

Why join this webinar?
An internationalised website highlights your company’s willingness and ability to trade with overseas clients and partners. By undertaking the research and evaluating your online presence your company can increase revenue from international sales, test new markets and understand what appeals to your target market and how to cater for it. Your website sits at the heart of your international communications and business development strategy, so you need to ensure it is providing the maximum reach and visibility across the globe.


The Department for International Trade (DIT), is the government department responsible for helping UK companies do more business overseas. We are responsible for promoting British trade across the world and ensuring the UK takes advantage of the huge opportunities open to us.