Ben provides support and help with B2B marketing strategy and can review a wide range of B2B marketing problems, with more than 10 years of senior marketing experience, all of it for B2B orgs. Creating a marketing plan that actually works and generating high-quality opportunities that will convert into revenue, is one of the most difficult jobs when marketing to larger companies, full of pitfalls and wasted budget.
Things that Ben can help with:
- My sales teams say they just want more leads, but I don’t know where to start
- I just need some general B2B marketing help.
- What should I measure? Leads? Opportunities? Revenue? What else?
- How do I measure the impact of a campaign?
- How should I set up a marketing team? What’s a good structure?
- I can’t hire everyone at once. Where should I start?
- We want to move upmarket. How does that change marketing?
- What is ABM? Is that just another word for “marketing to large companies”?
- What MarTech stack do I need?
- What is “brand marketing”?
- What sort of hires make great marketers?
- How big a team do I need?
- I need to report to the board. Help!
- What is “customer marketing”? Do I need that?
- I still don’t understand positioning.
- How do I market to multiple countries in Europe? Do I just need a good translator or is there more to it than that?
- Are events a good idea post COVID? Should I switch to virtual events?
- How do I work better with sales?
- What is marketing operations? Do I need it?
I believe in sound strategy, teamwork and medium-term goals. by sticking to these principles I’ve been part of executive teams that have hit targets and rebuilt cultures. I’ve been a Java developer, product manager and a CMO, so I know what it takes to sell to a technical audience. - Ben Rees
