Contending with online content overload
It’s easy to feel defeated as marketers with ever-stretched budgets of time and money, and a digital marketing landscape that sometimes moves far faster than you can ever get content approved.
Want to scale faster? Here’s why outsourced marketing is the smart move for 2025
Are you ready to focus on growth in 2025? Outsourcing your marketing could be the smartest decision you make. From providing fresh perspective to freeing up internal resources, the right agency acts as a strategic partner — not just a service provider. In KISS's blog below, discover why outsourcing can amplify your reach and boost your bottom line.
The internet revolution paved the way – now it’s time for AI
We’ve all navigated digital transformations and understand the power technology has to build and redefine industries.
KISS AI Survey - AI in business and marketing operations – your insight is needed
We are gathering valuable insights from our stakeholders and the wider industry on the integration and usage of Artificial Intelligence (AI) in business and marketing operations.
Mastering the mindset: ditching imposter syndrome
My working life started back in the early 90s in a predominantly male industry. I was the only female as one of four trainees, and I was always the one asked to make the drinks, do the photocopying... the list was endless.
Five key insights from brightonSEO
I was lucky enough to attend this year’s brightonSEO conference, which was a fantastic, full-on, informative, fun and well-organised event.
Creativity unleashed – finding that creative spark in everyone
During the pandemic, a Sky Arts survey found that 30% of UK adults felt they lacked the knowledge on ‘how to be creative.’ This phrase reveals a common misconception about creativity—it's not just a skill to be mastered or a subject one can fail at.
Scaling success: marketing tactics for complex products
As you scale up any business, you know there are huge challenges, especially when your offer is very complex or very new. You have larger, more diverse audiences to connect with. Great marketing can help reach almost all of them, as long as it is done with intelligence and a good core strategy.
The SEO diaries: part 2 – content is king, but strategy is kingmaker
McKinsey’s 2022 Future of B2B sales report found that 'around 57% of B2B sellers feel the content their marketing team produces is "generic and unresponsive"'.
Cambridge Curiosity and Imagination discuss their partnership with KISS
Ruth Sapsed, Director of Cambridge Curiosity and Imagination, describes the long-term, fruitful partnership we've had over the years.
The multiplier agency
KISS writes...Over the last few years our capabilities and the way we impact audiences has radically shifted.
Making connections – the secret to networking
Experts like Harvard Business Review confirm that people who network more often land opportunities: interesting projects, better jobs, new clients.
The SEO diaries: part 1 – mastering the dark art of SEO
Over two-thirds (68%) of online journeys begin on a search engine, and of all the clicks generated through search engines on desktop devices, 45.1% are organic, underscoring the preference users have for organic search results over alternative sources like paid advertisements.
Rowing and work – more to it than meets the eye
I love rowing. I surprise myself every time I say that as I came late to team sports. My school focused on academic results and had some pretty outdated ideas about girls and sport, so it wasn’t until I moved to Cambridge that I learned to row, and then joined a regular crew. I lean on it in tough times, and it’s taught me more than I can say.
Click start your marketing in 2024
With our screens already showing adverts that fill us with the joys of Christmas (well done Morrisons & Boots, better luck next year M&S), and mince pies already elbowing their way onto the shelves of our supermarkets, it's time to start shifting our focus to 2024’s marketing challenges.
MarTech: how to think about it, how to make it pay its way
Marketing technology – we all know we need to build our stack, but we’ve also all heard the stories of systems going unused and money wasted. It’s also a rapidly evolving space with hundreds of products to choose from. So, here’s how I advise clients to think about it at the moment.
Mastering inbound marketing – wrangling data for your strategy’s success
Capturing potential leads through timely, engaging content is an increasingly high-ROI marketing investment – but to make sure you implement inbound marketing effectively, you need top data wranglers, or you risk wasting your efforts.
The no-cookies diet, and how to survive it
Inbound marketing is an ever-shifting space, and right now is no exception. As Google finally makes moves around removing third-party cookies, the way to survive and thrive is to deliver great content within a solid strategy.
Builders – the uber Project Managers
Most people have a favourite tale about ‘that building project’ that went wrong that they’ll crack out at every dinner party. Builders in general seem to have a reputation for being unreliable, running way over budget or disappearing completely – but we’ve got the builders in right now in the Pitt building and it’s going well. And that's because of the excellent project management.
Inbound marketing – it’s all about attitude, experience and content
Read our MD, Sarah's thoughts on how to make inbound marketing work for you.
Visiting friends and looking beyond horizons
"Two weeks full of interesting discussions, exciting insight and learning from each other" - Some reflections from Hanna Schadt on her exchange at KISS
Edutech - the education saviour?
Our Account Director, Emma discusses how successful class engagement and successful marketing both rely on a solid understanding of your audience.
When creative work doesn’t make the cut
Our Senior Creative, Max, discusses ‘that’ sinking feeling, and how to get over it!
Finding your North Star to uncover your brand purpose and unlock success
Do you know what your North Star is?