Sarah's PROI insights
In these days of channel explosion, the mass of data generated can easily seem meaningless or overwhelming.
The social media revolution - ten years on
In 2012 we posted a blog discussing social media which, over a decade ago, all still felt relatively new, and businesses weren’t sure whether or not to ‘participate
Personality testing in the workplace: gimmick or gamechanger?
“We’re going to be doing personality tests in our session next week!”
Three important questions in tough times
We’re big fans of asking the right questions - especially in tough times. To arrive at clear, shared and powerful goals, you have to be unafraid to ask the right questions, even if it feels a little uncomfortable.
New World Spirit at the PROI Worldwide Summit
Sue recently attended her first PROI Worldwide summit in New Delhi, India. The theme for the event was ‘New World Spirit’ – celebrating everything that India represents as a truly incredible country full of opportunity.
Beyond the Horizon
A Cabinet seat for the new Minister for Science, Innovation and Technology and ‘record-breaking public R&D spending’ can only be good things. But will they deliver what the UK R&D sector needs?
EdTech trends to watch
Teaching channels and student support have changed massively, not only due to the pandemic. Some of that change was arguably overdue, and much of it is here to stay.
The power of our Playbook values
One year on from our merger with Isle, I thought it was worth a quick reflection. Not all mergers pan out perfectly … so is ours working, and why? And why did it need a Playbook?
Thoughts on surviving exhibitions
Exhibitions can be a test of endurance. Here are our tips on how to maximise a visit.
What's in a font?
Most people have an opinion on their favourite colours but not many have opinions on fonts and typography, or realise they make just as much - or arguably more - impact as the colour palettes they use. Here are five fabulous font facts.
Fall in love with the media mix
What is the media mix? It’s all the different ways a campaign reaches its audience – from direct mail, email marketing, billboards, social media and website ad placement to name just a few.
Why we love being part of the PROI
We’re always talking about being part of the PROI - home of the world’s leading independent agencies. But why is it so important to us to be a member and what benefits can it offer to our clients?
We’re addressing the elephant in the room – Twitter
It’s been three months since Elon Musk's takeover, and lots are wondering about the future of Twitter. In this blog we’re looking at some of the advantages and disadvantages of using Twitter.
Data overload: too much of a good thing?
One thing most marketers have too much of is data. The sheer volume of marketing metrics available is unprecedented and it risks being a distraction: How do I access it all? How do I process it and use it to add value?
Marketing in a recession
We all know your marketing budget can be in danger during a recession, even though history very clearly shows brands that continue to invest strongly in marketing do better during a recession and are in a stronger position as things improve.
Smarter ways with your marketing budget
There is no doubt that advertising and the way we reach prospects has changed in the last five years. I don’t want to be the Grinch here, but could this be the end for traditional approaches to marketing, including the Big Christmas TV Advert?
KISS team tips for 2023
Have you reflected on your best learnings from 2022, and what you might be taking into (or ditching) in 2023?
KISS announces exciting merger with Isle Interactive
KISS Communications announces its merger with digital agency Isle Interactive, adding significant resources and strengthening its position as a leading creative agency.
Seismic shifts
Is your brand ageing well? And are you tracking the seismic shifts in your market?
Creative power drives efficiency
While it’s true that pubs and hospitality have suffered hugely during the pandemic, the owners of Corona beer are trumpeting their record figures this year, with AB InBev CEO Michel Doukeris claiming ‘Creative power drives efficiency’.
'Happy Place’ – the only way we’ll get what we really need
A month in and I don’t have big predictions for 2022.
Becoming Ebanana Scrooge…
We all love a Christmas ad, and God knows many of us have had a tough year and could do with a laugh. But this year almost all of them sit badly with me – it just doesn’t feel like the right year for that one huge ad, however good it is.