The power of print
We live in a digital world, but when it comes to standing out, digital is not always the best option. Sometimes, the power of a tangible, printed piece of marketing can get you the stand out you need, and convey an awful lot of brand value and personality in the process.
#AskSpirus - latest survey looks at access to training
Cambridge is famous throughout the world for its university, which got the team at Spirus thinking about education and learning in the workplace. So, for this month’s #AskSpirus, the team partnered with Cambridge Network and spoke to 30 Cambridge-based companies to find out about their training needs.
Spirus appointed as marketing and PR agency for Facet5 Global
Spirus has been chosen by global personality profiling company Facet5 to lead its worldwide communications and marketing campaigns, from social media management to worldwide PR.
When inspiration strikes...
Knowing how to make the most of a moment of inspiration is as important as the inspiration itself - see Spirus' top places and top tips for when inspiration strikes!
So – what next? Part 3 of of the Spirus guide to successful event management
Spirus writes: The fact that we’re on part 3 of a blog about Event Management should be some indication in itself that this is not a simple subject. In part 1, we looked at planning, and in part 2, how to avoid a nervous breakdown on the day itself. In this final installment, we look at what happens after an event, and how to make the most of all your hard work.
Keep Calm & Carry On: Part 2 of the Spirus guide to successful event management
In Part 1 of its event management blog, Spirus talked about the importance of detailed planning. This installment deals with the event itself, and how to make sure your do gets done right.
Putting on the Ritz: Part 1 of the Spirus guide to successful event management
There’s nothing quite like a great event. Whether it’s a staff summer party, a grand product launch, a motivating conference or an exclusive soiree, events can really get pulses racing and buzz buzzing. Handled well, they can provide PR opportunities, business leads and development opportunities, as well as all-round good feelings and morale-boosting memories. Handled badly though, they can be a…
Love thy client
Let’s be honest, February is a pretty depressing month. It’s cold, it’s dark, and there’s usually no hint of spring in the air. Its only saving grace is that it’s short...and that it’s a great opportunity to show your clients, or even suppliers, some love.
Tying it all together – why project management is critical for effective marketing
Great ideas are all very well, but in marketing, if you don’t have the project management glue to stick all the elements together, you might as well not bother.
Focus on photography (part 2)
Spirus writes: Last week we looked at the importance of photography in marketing, and how vital it is for audience engagement. But when is it OK to reach for the smartphone, and when is it time to call in the professionals?
Putting your business in the frame
They say a picture’s worth a thousand words – and in marketing, it’s often more. With the use of smartphones at an all-time global high, capturing the moment has never been easier: and it’s never been more vital. But as with all things that are used to promote your business, please handle with extreme caution, warns Spirus.
Online Marketing Part 7: The landing page
There are a lot of definitions floating on the internet describing what a landing page is and some of them can be a little bit confusing, says Spirus. We marketers sometimes like to distinguish between pages, but for the average Internet user, the difference can sometimes be unclear.
Online Marketing Part 6: Facebook
“In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of.” (Ehrenberg-Bass Institute 2012) A shocking statistic that would make most business owners want to give up on Facebook immediately - but is it true?
Online Marketing Part 5: Email marketing
We receive newsletters about products and services we’re not interested in and from companies we never heard of on a daily basis. We tend to scan through the subject lines of our inbox and immediately disregard a lot of the newsletters in there. So what can you do to make sure your newsletter doesn’t go unnoticed?
Online Marketing Part 4: Search Engine Optimisation
Continuing on the website theme, Spirus talks about Search Engine Optimization (SEO) and what you can do to make your website rank higher in browser search.
#AskSpirus: Cambridge, how do you recruit the right people for your organisation?
What were the responses to the latest question posed to Cambridge businesses by Spirus?
Online Marketing Part 3: Building relationships
Spirus want to continue that theme and challenge a couple of widely held misconceptions about the purpose and approach of your website.
Online Marketing Part 2: Video
One of the best and fastest ways to grab attention - and keep it - is with video. The statistics are there to prove it: video is one of the most important things you can be doing with your website to engage visitors and start building a relationship with them.
Online Marketing Part 1: The 8 second rule
“Online” has been a buzzword in marketing for such a long time now that it’s no longer new news. With exciting sites launching all the time that promise vast audiences, heightened customer engagement and cutting edge technology, it’s easy to get drawn into the hype.
The value of Digital Marketing
Are you looking to find out how digital media can add value to your marketing campaign? Then read on…
Making the business case for investing in digital marketing
According to research by Group M, 50% of total UK ad spend in 2014 will be made up by digital campaigns (The Guardian, 2013). Facebook or Twitter makes perfect sense when you are selling to a consumer. However, there are many concerns about its effectiveness in B2B campaigns.
Spirus tip of the week: how to measure your ROI
Marketing performance measurement is a controversial subject. John Wanameker once famously said: “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. It is somehow interesting, that even after 100 years, with all analytical frameworks and technology at our disposal and so much research done into the field, marketers still sometimes struggle when it comes to…
#AskSpirus: Independent retailers in Cambridge, how do you deal with cover over the summer?
When Spirus MD Tania Verdonk visited the Netherlands recently, she got a bit of a surprise. There, it is perfectly acceptable to shut up shop for a couple of weeks, simply putting a notice and details on your business door. Whether you’re in a village or a city, whether you’re a high street fashion retailer or a restaurant, it seems that not only is it the done thing among businesses – but as…
B2B marketing strategies to suit any budget
Spirus writes: SMEs with up to 10 employees form the majority of our client base. If you are an SME and wonder how to promote your business, here are some of our suggestions for the best online tactics that won’t blow your whole budget.
Decision-making process of B2B buyers – information search
You may already know that in B2B markets, personal relationships can be even more important than in a B2C scenario, as B2B buyers are generally longer-term buyers. All this makes B2B buyers potentially more demanding than consumer markets. So what does it take to convince B2B buyers to buy from you?