Challenge for Change 2026: The Marketing Centre backs a global movement, One Kilometre at a Time
The Marketing Centre is supporting Challenge for Change 2026, a month-long global movement challenge (30 Aug–30 Sept) open to all fitness levels, where every kilometre walked, run, cycled, or swum raises money for children's charities. Following 2025's total of 46,000 km and £45,000+ raised, the 2026 goal is 100,000 km and £100,000 across 7 continents.
Lolly: achieved 25% YoY growth with strategic marketing support
It's Lolly, a hospitality technology innovator, needed sharper focus to scale — fractional Marketing Director Mark Pearson (Eastern Counties) helped narrow its target markets, clarify messaging, and align strategy with the company's vision, delivering consistent 25%+ year-on-year growth.
Sona Insurance: Creating a Strategic System for Sustainable Growth
Sona Insurance, an independent broker, had grown through word-of-mouth alone — no CRM, no marketing history, no in-house infrastructure. Fractional CMO Stephen Rumbelow built a complete demand generation system from scratch, delivering a 265% increase in organic and direct website visits in four months.
Award-winning cybersecurity: how FullProxy increased revenue by 135%
FullProxy, a Glasgow-based cybersecurity consultancy serving healthcare, financial services and critical infrastructure clients, had strong technical expertise but no strategic marketing capability. A Fractional CMO rebuilt its positioning from "reseller" to "trusted advisor," delivering 135% revenue growth year-on-year.
If everyone automates, who still thinks? AI agents & the future of marketing
AI agents are moving from helpers to autonomous operators, running campaigns, reallocating budgets, updating CRMs and posting content, shifting marketing from manual execution to automated systems. With autonomy comes risk: loss of brand control, data security exposure, GDPR issues, and the danger of over-automation that erodes creativity and distinctiveness. The future belongs to marketers who…
Case study: How Isogenica built its biggest-ever pipeline with 100+% revenue growth
Isogenica, a Cambridge-based biotech pioneering synthetic VHH antibody discovery, went from passive sales and virtually no pipeline to global CRO partnerships, multiple biotech client wins, and the largest commercial pipeline in its history.
What does a fractional CMO do?
A fractional CMO provides high-level marketing strategy, leadership, and accountability on a part-time basis. This is ideal for businesses that need senior expertise without a full-time hire. Whether you're a startup or SME that’s scaling up, launching a product, fixing underperforming marketing, or filling a temporary gap, a fractional CMO offers results-driven direction and growth. From…
The right way to use AI in your content marketing
- The key to great content is still the same: understand your customer and share genuinely useful expertise - AI is a powerful accelerator, but can’t replace the fundamentals - Generic content is easier to make than ever, but just as easy to ignore - The best results come from blending human ingenuity with AI efficiency
How to leverage business growth in 2025
1. Businesses must develop flexible strategies and financial resilience to tackle geopolitical instability, economic volatility, and evolving regulations.
Expert view: Unlocking marketing success with generative AI: A blueprint for SMEs
In the fast-paced world of marketing, staying ahead of the curve is not just a strategy; it's a necessity. Enter Generative AI, a powerful tool that can transform your marketing, even if you're not a tech wizard. Today, I'm here to demystify Generative AI, share success stories, and provide actionable tips for SMEs looking to harness its potential.
Email marketing: dead or alive? Interview with CommuniGator’s Lee Chadwick
As part of The Marketing Centre's series on email marketing and social media, the team has been talking to specialists in both areas and inviting them to share their insights. Lee Chadwick is Managing Director at CommuniGator, which offers an automatic service for generating leads through email marketing. Here he talks about how necessary this is in the age of social media, and what businesses…