New Google responsive display ads - what you need to know
Running a Google Ads Campaign can be time consuming and it wouldn’t be unusual for advertisers to miss new features as and when they’re released.
Google Ads introduces 'capture leads extension' - Beta
If you haven’t been fortunate enough to be provisioned with access to the new Google beta, you will be soon, say Growth Architects.
Create a great Facebook ad in minutes
The Facebook ad platform has been maturing for years now and whilst it may still be buggy and suffer from a broken UI, it’s still a great way of reaching your audience. Growth Architects shares five valuable lessons its team has learnt from running Facebook Ads for its clients.
Digital vs traditional advertising 2019
Magazine adverts vs digital adverts: - are you using these channels correctly to grow your business?
Exploring 2019’s main statistics on Search Engine Optimisation
Search Engine Optimisation is the bedrock of most marketing campaigns. This article explores the trends you'll need to be aware of to continue launching great SEO campaigns for your business through 2019.
Is your SEO agency telling you porkies?
There are agencies who promise the moon-on-a-stick. That somehow, you will appear on the front page of Google, or above your competitors of even perhaps providing a promise of a certain number of leads per week. How can you tell which agencies are telling the truth and which are telling you what you want to hear?
What is remarketing?
You've done the hard bit. You've defined your audience, created compelling ads and attracted them onto your website...but what if they don't purchase there and then?
Target your PPC ads better with an ICP
For too long, Facebook, Google Ads and Bing Advertising have distracted marketers with CTA, CPA, Impressions and Conversion Rates - away from what really matters. The customers.
Growth Architects: What is a sales funnel?
Every business sells. Market stall holders, specialist consultants, government agencies, artists and even venture capitalists. They all sell - every single day. It’s the most important aspect of any business because if you’re not selling, you’re not running a business. Or you are; you just won’t be for long.
How to run a low budget Google Ads campaign + get great results!
Within this short guide, Growth Architects will show you how to spend as little as £150 per month and get results from your Google Ads campaign straight-away, using a tightly grouped ad group and targeted search terms relevant to your business. #Advertising-by-numbers.
Growth Architects: Does Google Ads Work?
Growth Architects writes: We love Google Ads. We love its simplicity, complexity and the timeliness of its results.
Growth Architects: Getting started with Google Search Console
Thinking of improving your website's search ranking? By using Google's Search Console, you can use powerful insights into your website's online profile to capture more inbound leads by targeting better search...
Growth Architects: What is a Landing Page and why does it matter?
If you’ve spent any time in the presence of a digital marketer, you’ve probably heard the term ‘Landing Page' being thrown around. In this short article, Grwoth Architects highlights what a Landing Page is, why it differs from a Home page, why you may want to use one and what the results could be if you do. Smashing.
Growth Architects: 7 simple PPC & landing page optimisations for budding marketeers
Straight from the keyboards of Growth Architects' in-house PPC team, here are seven things you can do to help bring in more business from your existing PPC campaigns. These tips may take a little more effort to implement but with these Advertisement and Landing page tweaks, you can start growing your reach today.