eg technology client EMS Physio launch Primo unit at Medica 2012

EMS Physio Ltd, based in Oxford, is a leading supplier of physiotherapy products. EMS commissioned Cambridge-based product design and engineering consultancy eg technology Ltd to rejuvenate their Primo range of electrostimulation and ultrasound therapy units with the aim of giving them a more appealing design and to give EMS a stronger position in a very competitive market.

EMS launched the new Primo range at Medica 2012 and feedback from distributors, customers (and even some competitors!) was excellent. EMS expect sales to jump dramatically when the first units are shipped in January 2013.

James Greenham, Managing Director of EMS Physio said "We launched the new range at Medica and the response from our existing customers and new contacts was overwhelming.  The impact of thoughtful and exciting industrial design was evident in the feedback we gained from visitors.  We were able to take advance orders at the show itself, which was a first for us, such was the impact of the new design.  We are very pleased with the initial outcome of the project and it has instilled in our management team the need for good aesthetic design."

Visit EMS Physio's website here.


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