Communications
Why so many keynotes get left on the train home
The events industry generates an eye-watering £1.3 trillion globally, but most keynotes lose their impact somewhere between the applause and the train ride home. By the time attendees walk through the front door, they can barely remember who walked on stage. ...
Thank you, Wisbech! Star Shine Night Walk raises over £13,000 for Arthur Rank Hospice Charity
Star Shine Night Walk in Wisbech raises over £13,000 for Arthur Rank Hospice Charity ...
42 Technology and Omnisense collaborate on safer autonomous drone landing system
42 Technology (42T) has played a central role in helping Omnisense, a company specialising in terrestrial positioning technology, to demonstrate a safer autonomous drone landing system when satellite navigation signals are unreliable. ...
How to turn strategy into action
In this article, Kate shares how to make sure that your new strategy leads to real change — not just a successful launch. If you're launching a new company strategy or change initiative, you've probably thought about how to communicate it to your employees. You might have plan...
Ely & Cambridge businesses urged to prepare for growing supply chain disruption
Dr Peter Dawe is taking action by setting up the Gulf Genesis group to help Ely and Cambridge businesses take the urgent steps to prepare for increasing disruption to global supply chains following the ongoing conflict involving the United States and Iran. Gulf Genesis starts with it's...
Relying on Windows 10 extended support? Time to upgrade
Are you still running Windows 10 because “it’s fine for now”?We hear that a lot.To be fair, if you signed up for Extended Security Updates (ESU) programme, Windows 10 probably does still feel fine. It turns on. It works. It gets security updates. No drama.That feeling of safety is tempo...
Why many B2B content strategies stop delivering results
Most B2B companies produce content consistently, but fewer step back and assess whether that content is actually helping the business grow.Over time, content libraries often become fragmented: outdated articles remain live, messaging changes between channels, and new content is created ...
Why omnichannel lead strategies matter in complex B2B markets
Many B2B companies operate across multiple marketing channels, yet prospects often experience those channels as disconnected.A prospect may discover a company through LinkedIn, attend a webinar weeks later, download a technical guide, and only engage with sales months after that. When t...
Why Life Sciences and Biotech companies lose pipeline momentum at the bottom of the funnel
Many Life Sciences and Biotech companies invest heavily in awareness, content, and lead generation, yet still struggle to convert opportunities consistently at the final stage - the so called 'bottom of the funnel'.In our experience, the issue is often not lead volume but friction at th...
Why the middle of the funnel is where most Life Science and Biotech growth stalls
Many B2B organisations focus heavily on generating leads and closing deals, but the middle of the funnel is often where growth actually stalls.This stage is where prospects move from initial interest into active evaluation. In sectors such as Life Sciences, buying decisions are rarely i...