Communications
What makes a product "cool"? Utility beats style, says new study
The English word “cool” is known and used around the world. Marketers seek for their products to be seen as cool, as this attracts customers and publicity alike. And who wouldn’t rather be described as cool rather than uncool? ...
Ahead of Volunteers’ Week - meet the local people giving their time to Addenbrooke’s Charitable Trust
“You think you’re doing it for others, but it helps you so much as well” Ahead of Volunteers’ Week, meet the local people giving their time to Addenbrooke’s Charitable Trust – and making a real difference ...
A content maturity roadmap for Life Science and Biotech marketers
Content maturity is a useful diagnostic for any life science or biotech organisation that wants to understand how effectively its content is supporting the buyer journey, and where the gaps are. It is less about how much content a team is producing, and more about how strategically that...
Grace launch free IT security alerts
Grace Solutions has introduced a new fortnightly IT security bulletin to alert organisations to current threats. ...
Mayor of Cambridgeshire and Soham Town Rangers Chairman learn CPR with East Anglian Air Ambulance at Knife Angel
Charity offering public free training between now and mid-June
“Just like you” A concept that subtly appeals to the ego
Prepare for an uncomfortable reality: Humans are self-obsessed.If you feel offended, don’t be! It’s not your fault. It’s hard-wired. Not a choice or a personality flaw. Ultimately, it’s what kept your ancestors alive.While the risk of being chased by a sabre-toothed tiger is (thankfully...
From unheard to unmissable
How to inspire volunteers and keep them engagedIn every community, there are brilliant causes looking for helping hands – and people who gladly give their time to support others. However, this isn’t always visible, and the challenge is reaching people who perhaps haven’t considered the ...
If the brief evolves, don’t panic – embrace the opportunity
How staying open to new ideas helped a council unlock more value from a fleet decarbonisation project“Scope creep.” Two words that neither client nor consultancy enjoy hearing. It foretells delayed or over delivery, extra costs and carefully laid project plans heading south. Instinctive...
Sit. Stay. Grow. Marketing lessons from Keystone's dogs
Inspiration can come from unexpected sources, maybe even from things staring straight at you. But this needn’t be your surroundings. Sometimes the answer is wagging its tail furiously. The Keystone family contains two furry, four-legged friends. They may not put in the hard graft but th...
Why tone of voice is every organisation’s business
When most people think about “tone of voice”, they imagine glossy brand bibles and large marketing teams. But tone isn’t just for the giants. It’s the most human part of your brand and it matters just as much when your team is only ten people strong and juggling a hundred jobs! ...