Marketing
“Think like a car salesperson”: What biotech and AI start-ups can learn about selling
For many UK start-ups in biotech and AI, selling doesn’t come naturally. Founders are often scientists, engineers, developers or researchers, brilliant at building, but less comfortable with business. Yet, no matter how innovative your product is, it won’t make an impact unless someone ...
Plan smarter, not harder: Time-saving campaign template for science marketers
Use Qincade's template to guide you in selecting the most effective channels for your campaigns and inform your content creation plan; covering product launches, lead gen campaigns for webinars (internal and external), lead gen from a content piece like a wh8itepaper, promotions and tra...
No more chaos: A clear, confident NPD launch guide for science marketers
Launching a new product can easily become overwhelming, but this article offers a step-by-step roadmap to keep you organised, aligned, and focused- plus a free template to ensure you don’t miss a beat. Perfect for science marketers who want to launch with confidence. ...
Unlock the power of lead nurturing for business growth
Nurturing leads and customers isn’t just about courtesy- it’s a powerful way to boost engagement, conversions, and long-term value for your business, with some companies seeing 30%+ conversion rates from nurtured leads turned into customers. ...
Where does AI leave content marketing?
This article doesn’t claim AI will replace marketers- it’s about how AI’s power to answer questions still depends on the uniquely human ability to ask the right ones, reinforcing the vital role of human curiosity and creativity, and longevity of content marketing as a skill and a profes...
A scientist's view: Why marketing matters for science
A scientist and our Advisory Board Member Farah Aladin-Foster, shares why marketing is crucial for extending the reach of your research beyond academic journals and making a bigger impact in the science and tech community. ...
Blue Smile celebrates 15 years of supporting children's mental health
Local charity Blue Smile celebrated its 15th anniversary on 28th May with a reception hosted by Downing College, Cambridge. Founded in 2010 by Cambridge-based psychotherapist Amanda Langford, Blue Smile provides specialist mental health support to children aged 3-13 in Cambridgeshire sc...
Stop leaving money on the table: A guide to managing your leads better
Discover how smart lead management can double conversions and transform missed opportunities into revenue for science marketers. ...
Attribution modelling: A practical guide for science and tech marketers
A guide to attribution modelling, how to select the right model for you, and what you need to know about marketing systems that are critical to helping you connect every marketing touchpoint to real ROI and make smarter, data-driven decisions. ...
How to prove the ROI of your content marketing in science and tech
Avoid another awkward boardroom moment where the marketing ROI question leaves you fumbling- this article shows you how to prove your content’s impact with clarity and confidence. ...