MedTech
Turning your Life Sciences leads into long-term commercial value
Learn how aligning content, channels and automation through lead mapping can unlock better performance across the funnel. ...
Building buyer personas that genuinely resonate with scientist buyers
Learn how stronger buyer personas can sharpen Life Sciences marketing strategy and access a free, ready-to-use template. ...
AI, budgets and burnout: how Life Sciences marketing teams can move forward with confidence
A strategic, leadership-level view of how Life Sciences marketing teams can stay effective and sustainable in an era of AI and shrinking budgets. ...
Amplifying impact in Life Sciences marketing through derivative content
For Life Sciences marketers looking to make content budgets work harder, this article explains how to extend value far beyond one big asset. ...
Why a content audit is one of the most valuable exercises Life Sciences marketing teams overlook
A practical, leadership-level view of how content audits help Life Sciences teams regain clarity, reduce waste and drive stronger commercial impact. ...
Planning a high ROI webinar: What it really takes to make them work in Life Sciences
Learn what it really takes to plan, execute, and extract lasting ROI from webinars in Life Sciences marketing. ...
Impulse Programme: for tech innovators
Impulse is a unique entrepreneurship programme run by the Maxwell Centre, University of Cambridge. Now in its 10th year, it is designed for tech innovators who want to transform their brilliant science into serious commercial propositions. ...
Beyond Diagnosis: Erin’s Two-Decade Battle With PAH
Co-authored by Erin BakerFor Erin, pulmonary arterial hypertension isn’t just a diagnosis, it’s been a lifelong presence. Her journey spans family loss, her own young-adult diagnosis, two decades of treatment, and ultimately a life-saving lung transplant. Today, she uses her experience ...
TTP releases new e-book on closing the loop in neuromodulation therapy
TTP has released a new e-book exploring how closed-loop neuromodulation systems can deliver more personalised, responsive therapies. It examines the role of clinically meaningful biomarkers, algorithms, and system-level design in turning real-time sensing into reliable treatment. The e-...