Click start your marketing in 2024
With our screens already showing adverts that fill us with the joys of Christmas (well done Morrisons & Boots, better luck next year M&S), and mince pies already elbowing their way onto the shelves of our supermarkets, it's time to start shifting our focus to 2024’s marketing challenges.
Using Broad Match Keywords for SME Google Ads campaigns
Where Marketing Works writes...This article discusses how Broad Match Keywords can benefit SME service providers by broadening their audience reach and improving marketing efficiency in Google Ads campaigns.
How to find the small actions that deliver big impact (with no rocket science needed!)
In our recent webinar, Acteon’s Owen Rose and Rebecca Trigg delved into a five-step approach for finding the ‘smart moves’ to achieve impact and successfully drive change in your organisation.
MarTech: how to think about it, how to make it pay its way
Marketing technology – we all know we need to build our stack, but we’ve also all heard the stories of systems going unused and money wasted. It’s also a rapidly evolving space with hundreds of products to choose from. So, here’s how I advise clients to think about it at the moment.
Mastering inbound marketing – wrangling data for your strategy’s success
Capturing potential leads through timely, engaging content is an increasingly high-ROI marketing investment – but to make sure you implement inbound marketing effectively, you need top data wranglers, or you risk wasting your efforts.
Getting a head start on major projects
Simon Hall writes..,If you're facing a big challenge, this trick can help you tackle it.
The no-cookies diet, and how to survive it
Inbound marketing is an ever-shifting space, and right now is no exception. As Google finally makes moves around removing third-party cookies, the way to survive and thrive is to deliver great content within a solid strategy.
Social impact organisations across Cambridgeshire & Peterborough supported by new Allia-led project
Allia is leading a new project to help social impact organisations across Cambridgeshire and Peterborough so that they can build resilience, grow and create more positive change.
kdm communications wins Marketing Agency of the Year 2023
kdm communications is proud to be named the Marketing Agency of the Year 2023 by the Business Intelligence Group, as part of the 2023 Public Relations and Marketing Excellence Awards. This accolade recognises the organisation's outstanding reputation as a leading life sciences marketing agency, delivering quantifiable business results for its clients across the world.
Marginal gains – The pursuit of perfect design
Flynn Product Design writes...In the industrial design space, the pursuit of achieving perfect design is never-ending. Often when people are looking to solve a problem or improve their work, they seek a single transformative solution to address all the issues.
Visualising public speaking success
Simon Hall writes...If you’ve got a big presentation to give, this trick can help to make sure you smash it...
How to build vital space for recovery into your change plans
It’s vital that we have space to recover during and after significant events and project and programme milestones. This space can help us regroup, learn and stay galvanised for whatever the next steps might be.
Thanking trustees - we couldn't do it without them
It Takes a City writes...We give thanks during Trustees Week (6-10 November).
Adopting AI: tips for managers implementing change
Firms are wrestling with how to convince staff to use artificial intelligence (AI) and other new technologies. A study led at Cambridge Judge, focusing on social comparisons among employees, cautions against a false dichotomy between full and no adoption.
Can you help It Takes a City with donations?
It Takes a City are calling for donations of clothes and store cupboard items in support of rough sleepers.
Supporting LGBTQ+ guests at Crossways
It Takes a City writes...We look forward to working with our friends at Cambridge Solidarity Hub in support of LGBTQ+ guests at Crossways.
Analogies in public speaking and presentations
Simon Hall writes...One of the hardest things to explain in a presentation is a new idea or an innovation. But this insight can help… particularly as it features the example of a very long cat, and Albert Einstein.
Studio 24's award-winning work for the W3C website redesign project
Studio 24 writes...Between 2020 and 2022 we redesigned the website for the international web standards organisation W3C (founded by the inventor of the web Tim Berners-Lee). We continue to work with their team to support and develop their digital offering.
Winter Rough Sleeper Project reopens
It Takes A City reopen Crossways, our winter emergency accommodation project, reopens for a third year on 1st November.
Connecting with an audience in public speaking
Simon Hall writes...What’s one of the most powerful ways to make a real connection with an audience when giving a presentation? To show them you’re human, even if it is when you make an embarrassing error…
Latest updates from Julia Caddick, Presentation Coach
Julia Caddick writes...This month I’ve been busy working with engineers and tech start-ups coaching them on their delivery and presentations for conferences in the States and UK.
ARU refugee initiative features in UN exhibition
Classroom assistant Saeedeh and A Day of Welcome project are highlighted.
Challenging, growing, cherishing
Simon Hall writes...Want to fulfil your potential, feel invigorated, and make the most of your life? This is critical…
Are you ready for Windows 11 to get even better?
Breathe Technology writes..as if Windows 11 wasn’t already packed with enough goodies, it’s about to get even better.
Neurodiversity, Burnout, and Poorer Dietary Choices: A Closer Look on employee health
Workplaces play an important role in influencing the health of staff. We spend lots of hours at work.