Communications
How to turn strategy into action
In this article, Kate shares how to make sure that your new strategy leads to real change — not just a successful launch. If you're launching a new company strategy or change initiative, you've probably thought about how to communicate it to your employees. You might have plan...
Ely & Cambridge businesses urged to prepare for growing supply chain disruption
Dr Peter Dawe is taking action by setting up the Gulf Genesis group to help Ely and Cambridge businesses take the urgent steps to prepare for increasing disruption to global supply chains following the ongoing conflict involving the United States and Iran. Gulf Genesis starts with it's...
Relying on Windows 10 extended support? Time to upgrade
Are you still running Windows 10 because “it’s fine for now”?We hear that a lot.To be fair, if you signed up for Extended Security Updates (ESU) programme, Windows 10 probably does still feel fine. It turns on. It works. It gets security updates. No drama.That feeling of safety is tempo...
Why many B2B content strategies stop delivering results
Most B2B companies produce content consistently, but fewer step back and assess whether that content is actually helping the business grow.Over time, content libraries often become fragmented: outdated articles remain live, messaging changes between channels, and new content is created ...
Why omnichannel lead strategies matter in complex B2B markets
Many B2B companies operate across multiple marketing channels, yet prospects often experience those channels as disconnected.A prospect may discover a company through LinkedIn, attend a webinar weeks later, download a technical guide, and only engage with sales months after that. When t...
Why Life Sciences and Biotech companies lose pipeline momentum at the bottom of the funnel
Many Life Sciences and Biotech companies invest heavily in awareness, content, and lead generation, yet still struggle to convert opportunities consistently at the final stage - the so called 'bottom of the funnel'.In our experience, the issue is often not lead volume but friction at th...
Why the middle of the funnel is where most Life Science and Biotech growth stalls
Many B2B organisations focus heavily on generating leads and closing deals, but the middle of the funnel is often where growth actually stalls.This stage is where prospects move from initial interest into active evaluation. In sectors such as Life Sciences, buying decisions are rarely i...
Supporting the arts in a hospital environment - Addenbrooke's Charitable Trust (ACT) helping to create a 'people-first' design for a giant 3D sculptural mural to welcome patients to the new Cambridge Cancer Research Hospital
Art, like music, has the ability to bring moments of calm, comfort and connection at some of the most difficult and stressful moments in people's lives. With their kind donations, ACT supporters help to back musical and artistic projects at CUH arts - working on projects that will ben...
Microsoft 365 tightens security
💡 If I asked where your biggest security risks sit, you’d probably say email, passwords, or maybe remote access, right?Very few would point to Excel or PowerPoint.Yet Microsoft Office apps remain one of the most common entry points attackers use ☠️That’s why Microsoft 365 now includes a...
D&A Creative - building a stronger visual identity for Oscrete
Following a recommendation, we were approached by Oscrete’s marketing team to collaborate on a range of design materials. ...