Passing the "Bus Test" - could your business survive?
On the forums where founders vent - there is a grim but necessary hypothetical known as the "Bus Test".
The question is simple: If you, or your "superstar" operations manager, were hit by a bus tomorrow, would your business still be running in a month?
Clear terminology, faster clinical device development
In this article, we explore what ‘clinical trial device’ really means, why consistent terminology is crucial to a shared understanding of the stage of development, and how this links to what regulators expect before approving a clinical investigation.
De-risking development with off-the-shelf modules
Off‑the‑shelf electronics modules are often more expensive and are sometimes assumed to be complex or not an exact fit for specific requirements, yet these perceptions often overlook the real advantages they bring.
Why your greatest risk is internal and how to fix it
Most founders lie awake worrying about the "Big Three":
market shifts, aggressive competitors, and the external economy.But what about within your business?.
Why Human Factors Will Drive Business Growth in 2026
When was the last time you abandoned a product because it was frustrating to use? When products are frustrating to use, users will abandon them, share their discontent or fail to adopt them in the first place.
How AI is transforming surgical decision support
Artificial intelligence is emerging as one of the most influential forces reshaping modern surgical practice.
Time to Talk Day - Embedding conversations at work
Todays is National #TimeToTalkDay, this has been one of the most successful campaigns over the years to get people talking about mental health.
Designing hybrid user interfaces: Bridging the physical and digital
As devices become increasingly complex and connected, user interfaces are being relied upon to bridge the gap between the physical and digital parts of a system. This often leads to hybrid interfaces, a blend of physical controls and digital displays.
CES 2026: Human-centred innovation takes the stage
This year at CES, many companies focused on something we at eg technology care deeply about - designing products that genuinely support people. Ambient AI working quietly in the background, robotics designed around real tasks, calmer smart homes and wearables that reduce cognitive load all featured strongly. This blog look at the key outcomes from the show and unveils AI's shifting role in…
J.P. Morgan 2026: How MedTech leaders are de-risking product development
What’s shaping MedTech product development in 2026? At this year’s J.P. Morgan Healthcare Conference, one message was clear: growth now depends on how effectively teams de‑risk product development. From intentional AI integration to stronger execution strategies and a sharper investor focus, MedTech leaders are prioritising predictable delivery over ambitious promises. In this blog, eg…
Rethinking ‘Diversity’ and ‘Inclusion’ as Everyday Leadership Skills: Moving beyond initiatives to real-world leadership practice
Leadership today is less about having the right answers and more about navigating complexity. Decisions are made with incomplete information, competing priorities, and constant pressure to move quickly. No leader sees the full picture alone.
What organisations should consider before digitising legacy video media
Many organisations still hold valuable video content recorded on legacy formats such as VHS, Hi8, and MiniDV. These recordings may document training, research activity, events, or internal communications that are no longer reproducible.
Top 3 tips to ensure you don’t miss out on top talent
By Hayley Murfitt, Director, EA First
The importance of “how” in organisational success
By Jonathan Pearce, Co-Founder & Principal Consultant at Alignment Cubed.
Why copying the best might be your worst strategy
By Jonathan Pearce, Co-Founder & Principal Consultant at Alignment Cubed.
Understanding B2B cold calling across cultures: why one size doesn’t fit all
By Natasha Blatcher, Founder of Velocity Sales Training & Consultancy
Top 5 tips for BEFORE you start recruiting
By Hayley Murfitt, Associate Director at EA First
Driving innovation and opportunity in Cambridge
A thought piece by Dan Clarke, Head of Innovation & Technology, Greater Cambridge Partnership.