Half a million pounds in Zero Carbon Communities grants given to South Cambridgeshire community groups
The District Council is awarding green grants to 10 South Cambridgeshire community groups marking a £500,000 total since the scheme began four years ago.
Finding your North Star to uncover your brand purpose and unlock success
Do you know what your North Star is?
Enhancing your ABM strategy with Google Ads
Where Marketing Works explores how combining Account-Based Marketing (ABM) with Google Ads can elevate your SaaS business to new heights, delving into targeted campaigns, personalised advertising, and customised offers that engage your most valuable customers.
The hidden dangers of free VPNs: Are you at risk?
Breathe Technology writes...Let's take a closer look at free VPN services. Scary stuff.
CSR and values – how to move beyond the box-ticking
Did you know that 77% of consumers are more likely to choose companies that are committed to making the world a better place, and 93% of employees believe companies must lead with purpose?
Influencing brand positioning using Google Ads
Where Marketing Works writes... In today's competitive landscape, understanding how perception, positioning, and digital marketing work together can have a powerful impact on brand success.
The creativity threshold
Simon Hall writes...Is there a way to kickstart your creativity? This experiment suggests so…
Deloitte’s UK Technology Fast 50 Awards open for nominations until 1 September
26th edition of the awards recognises the fastest growing technology companies in the UK.
Digital technologies that could revolutionise healthcare
From speech analytics and automation capabilities to deep learning platforms, there are many emerging digital technologies being used across industries to enhance customer experience.
Google Ads: costs, operations and ROI analysis
We explain how Google Ads works, discuss potential costs, and demonstrate how to evaluate its profitability through Return on Investment (ROI) calculations.
AI start-up founders reveal artificial intelligence trends for 2023
With artificial intelligence (AI) innovation surging across business, we gauge the views of AI start-up founders on the biggest trends in the space this year.
Is this the ultimate browser for business?
It’ll come as no surprise, but Microsoft has yet more exciting news for us. Sometimes we wonder if they allow their employees to sleep!
Open Cambridge: celebrating an iconic city
Open Cambridge, the annual festival of history and culture, is set to launch its 2023 programme of events on Monday 14 August. Bookings open on the same day.
New film shows England’s oldest windmill is still turning
Recent dating has shown that Bourn Windmill is the oldest windmill in England and is designated as an Ancient Monument. Perched in lovely countryside to the west of Cambridge it is owned and cared for by local charity Cambridge Past, Present & Future, who need your help to support the opening and care of the mill.
Darktrace HEAL™ brings industry first AI-enabled capabilities to transform incident response, readiness and recovery
Darktrace announces the launch of Darktrace HEAL™, its AI-enabled product to help businesses more effectively prepare for, rapidly remediate, and recover from cyber-attacks. HEAL provides security teams with unique abilities to simulate real attacks within their own environments, create bespoke incident response plans as cyber incidents unfold, and automate actions to rapidly respond to and…
Scary stat: 87% of organisations hit by this in the last year!
According to a recent report, almost two-thirds of small and medium-sized businesses (SMBs) suffered at least one cyber attack over the past year.
How to Film and Stream a Remote Event: A Comprehensive Guide
In today's digital age, hosting remote events has become a common practice for businesses, organizations, and individuals alike. Whether it's a celebration, webinar, conference, or an online workshop, the ability to film and stream a remote event seamlessly is crucial to engaging with your audience.
Stupid Me - Well, Nearly
Simon Hall nearly made a big mistake with a critical component of compelling communication, but what a result when he realised his error…
Cambridge Filmworks share Genomics England: Owen’s Story
Owen lives with a rare genetic thyroid condition. In this new film from Cambridge Filmworks, Owen’s parents Sarah and Rob share how life has changed for their family in the nearly 5 years since the diagnosis through whole genome sequencing and the 100,000 Genomes Project.
US2U Consulting share summer 2023 news and latest activity
US2U Consulting is pleased to share its July 2023 e-newsletter, featuring our latest news and activity from the last few months.
SEO vs PPC for small service based businesses
In this article, we'll provide friendly advice to small service-based businesses on how to improve their online visibility through effective SEO vs PPC strategies.
Cut the costs of your IT Hardware with Private Cloud
If you are thinking of moving your data to the cloud, why not Private Cloud. Breathe Technology share some reasons why you should consider moving to private cloud.
New B2B marketing agency in Cambridge
A new B2B marketing agency has opened up in Cambridge focused on small tech businesses. Ben Rees, an ex-CMO at multiple tech firms, is now bringing his expertise marketing to more senior individuals back to Cambridge.
The path to perfection
Simon Hall writes...Is perfection possible? If remotely so, then this is surely the only way…
How do you combine ChatGPT and Google Ads to create better performing campaigns?
Where Marketing Works share how ChatGPT can help you by providing valuable insights into target audience, competitor research, keyword research and organisation, ad copy generation and language optimisation.