Try a taste of the continent in Ely this weekend
A taste of the continent is coming to Ely this Bank Holiday weekend with the return of the Continental Market on Saturday, Sunday and Bank Holiday Monday, 28 - 30 May.
Spirus launches Ethical Telemarketers’ Charter
Cambridge business Spirus Marketing is launching an “Ethical Telemarketers’ Charter’ in response to new Government rules that they say could hurt small businesses.
Increase your sales with the right marketing message
A targeted approach to reaching your most willing customers begins with you and your message, says Spirus.
Compulsory number display – the ethical telemarketing perspective
In the news this week we read that the government would like to force companies who cold call to display their numbers, in an effort to reduce the negative effects of “nuisance calls”. The Department for Culture, Media and Sport is reportedly expected to announce the legislation change in late April, to take effect from 16th May.
It's marketing - but not as you know it
Phrases like “ROI” get bandied about a lot in marketing, often accompanied by some sceptical eye-rolling. But Spirus is out to change the perception of marketing as an intangible, unquantifiable abstract.
#FriendsDay: Friendships at work - where do you draw the line?
Where we hear more and more about business relationships being built on trust and likeability, we explore those increasingly blurred lines. Spirus comments on “Friends Day"...
Spirus appointed PR and communication providers for East Cambridgeshire District Council
Spirus, based in East Cambridgeshire, is delighted to announce it has been awarded the new PR and communications contract for the District Council.
#SpirusSupports Jimmy's Night Shelter and Wintercomfort
Christmas easily becomes a blur of bright lights, expensive gifts and loud parties. It can be easy to forget that for some, this time of year is less about festive fun and more about finding shelter from the colder, wetter conditions and feeling more alone than ever.
Be social. Be shareable
Spirus continues on from last week’s blog on the importance of being visual on social media, looking at how being ‘shareable’ is a further step to social media success.
Going social? Then get visual
It’s now very common knowledge among marketers that humans are visual creatures and thus visual content can drive sales and improve the success of content marketing. We've seen a sharp increase recently in social media channels really starting to take this seriously and using this to benefit their business.
Hello - your telemarketing reminder from Adele
“Hello, it’s me, I was wondering if after all these years you’d like meet, to go over everything?”
Ready or not, here they come… the top 5 marketing horrors
Making mistakes is human. However, for your marketing to be successful, you need to make as few errors as possible. That way, it’ll be more wonderful than witch-like!
B2B telemarketing: a case study
Spirus writes:We were approached by expert Senior YB12-accredited business and productivity coach, Tania Brint, of Appetite for Success Limited, who wanted us to undertake a new business development telemarketing campaign to boost the number of businesses she works with in the Cambridgeshire area.
A 'Back to the Future II' inspired look at Twitter...
Spirus writes: With today being ‘Back to the Future Day,’ it inspired us to take a look at some old blog posts from the past to compare them to the present day (Tom even wore a t-shirt for the occasion). One in particular stood out...
Spirus has marketing eyes firmly fixed on the Rugby World Cup
Tania Verdonk of Spirus says:I was lucky enough to go to the South Africa vs USA rugby game last week. It is true that when a Spirus team member leaves the office, they don’t necessarily leave their keen marketing eyes at work.
Case study: A perfect promotional gift for Ten-25 Software
Spirus writes - We were asked by Ian Oldrey, the managing director of Ten-25 Software, to create a bespoke promotional gift for the Timber Trade Journal (TTJ) Awards. The aim of this gift was to spread awareness of the company, their software and to help launch the company’s new website, a dedicated space for those in the timber trade seeking trading software.
Better luck next time C3PO
Spirus writes - I doubt you've missed this week’s biggest news story sweeping the internet and TV’s news channels telling us that robots are due to ‘take over’!
The three C's to ensure a cracking Christmas!
We can hear the groans as you read the title of this blog – yes, we’re ‘already’ talking about Christmas! However, it’s fast approaching folks and if you want to send out corporate gifts, arrange a Christmas party or run a festive campaign this year, you need to start now!
Why public relations really does matter for your company
When you consider public relations for your company, you should spend some time thinking about George Orwell’s thoughts on the matter: “Journalism is printing what someone else does not want printed: everything else is public relations,” he said.
Five summer marketing tips to put you ahead of your competition
Although businesses don’t close during the summer, so much seems to get put on hold. Here are Spirus’ top tips for summer success.
Are your natural inhibitions stopping you from growing your business?
We are all different. We like different things. We have different views and different values. Just think how dull the world would be if we were all the same!
How to do wellness – well
In its first post about wellness, Spirus looked at why looking after your employees and stakeholders from the inside out is so important for the health of your business. This time, it looks at a few ways in which you can enrich the working lives of your staff and key stakeholders – and it may be a lot simpler than you think.
Wellbeing in the workplace: what’s it really worth?
Business is tough. Competition is fierce, and every company needs to focus on every competitive edge it can get. But all too often, that seems to mean a strong emphasis on external relationships and image, rather than concentrating on getting it right from the inside out.
How’s your luck holding out?
Now, we’re not usually prone to superstition, but a year that contains not one, not two, but three Friday 13ths will test even the most robust cynicism, says Spirus.
Time to spring clean? Here are five reasons why you should…
It may still be decidedly nippy outside but it is officially spring, and with those lighter evenings and hints of sunshine comes the need to have a clear out. This week Spirus has been looking at database cleansing, and how important it is for every business to do in order to maximise your results.