In-house designer vs product design consultancy: which is right for your company?
Most companies developing a physical product reach the same question sooner or later: hire an in-house designer, or work with an external product design consultancy?
Beyond the assay: why diagnostic device development needs three separate specifications
Beyond the Assay: Why Diagnostic Device Development Needs Three Separate SpecificationsWritten by Paul Edmondson - Director - eg t
Before you build the go-to-market plan, test the assumptions behind It
Why early-stage businesses should validate the few commercial assumptions that matter most before investing heavily in sales and marketingEarly-stage businesses are often encouraged to move quickly towards market.
How’s your Health & Safety management looking?
Health & Safety arrangements tend to build over time.
A policy gets written. Risk assessments are completed. Training is booked. Fire safety arrangements are put in place.
PhiZ & Co. At RARESummit 2026: Starting a conversation
We're excited to be attending RARESummit 2026 this October, where we'll be exhibiting, meeting new and familiar faces, and running a creative workshop alongside Carina Thurgood, founder of The Maddi Foundation.
Your visitor has landed. Now what? Planning international arrivals to Cambridge
Somewhere over the Atlantic right now, a visiting researcher is trying to work out how to get from Heathrow to Cambridge. They have a hotel name, a meeting at nine tomorrow morning, and a phone that may not connect as expected when they land.
After the funding round: how to build the foundations for sustainable growth
Securing investment is a significant milestone for any business.
For an early-stage life sciences company, it may mean moving from scientific validation towards commercialisation.
Does AI increase imposter syndrome?
I am often asked whether the use of AI increases imposter syndrome (also more accurately called imposter phenomenon) - that sense of not being good enough, feeling undeserving of success or that you don't belong. In truth, the short answer is "we don't know". But I suspect that it might...
The Race to the bottom: Why competing on price is a losing game
Some products live or die on one question: is it cheaper than the alternative?
When the answer is yes, you have a commodity, not a product.
Why Antibody-Oligonucleotide Conjugates Are Gaining Momentum
Therapeutic oligonucleotides offer sequence-selective, programmable ways to modulate disease biology, but reaching the right cells outside the liver remains a persistent barrier.
How Are AOCs Being Applied?
AOCs are moving into clinical development across a growing range of therapeutic areas, from neuromuscular and rare genetic disease to CNS disorders and immuno-oncology.
Why VHHs Are Attractive Targeting Ligands for AOCs
The success of an antibody-oligonucleotide conjugate rests as much on the targeting ligand as on the payload it carries.
Accelerating VHH-Enabled AOC Discovery
Antibody-oligonucleotide conjugates depend on targeting ligands that combine specificity, internalisation and developability with conjugation compatibility, a harder bar than target identification alone.
The value of coaching after an autism, ADHD or AuDHD diagnosis
When you have lived your life for 20, 30, 40 years (or longer) and then receive an autism, ADHD or AuDHD diagnosis, it can feel as though everything suddenly starts to make sense.
Expanding Capabilities in MedTech Compliance
Over the past year, my consultancy journey in the medical device sector — supporting both SaMD and hardware innovators — has accelerated in ways I’m incredibly proud of.
Do I Need an Industrial Design Agency or a Product Design Agency for My Idea?
Industrial Design Agency or Product Design Agency: Which Does Your Idea Need?
Anyone researching how to turn a physical product idea into reality will have noticed that "industrial design" and "product design" are thrown around almost interchangeably, often by the same studio, o
What we learned from talking to businesses about Microsoft Copilot
Microsoft Copilot is one of the fastest-growing technologies in the Microsoft 365 ecosystem, but many organisations are still asking the same questions.
How does it actually help? Is it ready for everyday use? Where do you start?
Challenging behaviours in children: why they happen and how to fix them
Most parents will, at some point, sit at the dinner table wondering how a seven-year-old who was laughing five minutes ago is now on the floor, screaming, over a plate of pasta. Or watch a normally easy-going teenager slam a bedroom door hard enough to rattle the landing pictures.
What do investors actually want to see from a hardware startup before funding it?
It takes more than a good idea.
My 8th Half-Marathon
This month, I crossed the finish line of my 8th half-marathon (21.1 km).
And while I’m celebrating this huge personal achievement, I’d like to share with you a few lessons if you are considering running your first half marathon:
I have a product idea - what should I do next?
You've had the idea. Maybe it came to you in the shower, maybe it's been rattling around your head for years. You know there's something in it. But now what?
7 Essential Workplace Wellbeing Tips
Workplace wellbeing is about building simple, consistent habits that support both physical and mental health throughout the working day. Small changes can significantly reduce stiffness, fatigue, and discomfort over time.
Key tips include:
Michael Hunter of Welbeck Cambridge On Digital Transformation in Healthcare
As part of our series about “How Medical Practices Can Use Digital Transformation To Provide Better Care”, we had the pleasure of interviewing Michael Hunter.
Common workplace injuries: simple habits and stretches to keep you pain-free at your desk
Modern office work often requires long hours at a desk, staring at screens and repeating the same movements throughout the day. While these habits may seem harmless, they can gradually place strain on your muscles, joints, and posture. Over time, minor discomfort can develop into persistent pain that affects both productivity and overall well-being.
Engineering the AI-native enterprise: The mathematical baseline for algorithmic dominance
As human behavior shifts from traditional search engines to autonomous AI agents, visually appealing websites are structurally obsolete if they lack semantic machine-readability. A new technical case study details the server-level sovereignty, Grade A cryptographic security, and zero-latency telemetry required to capture a commanding "Share of Model" in the Generative Engine Optimization (GEO)…